Marketing to the Education Sector
The education sector in the UK covers nurseries, schools, colleges and universities. This is a huge potential market for companies that sell educational equipment, products, resources and services via mailing and communication campaigns.
The difficulty for businesses is often how they reach this huge resource of educational establishments. Looking up each school or university takes time and even if you get the name of the establishment you may not reach the financial decision maker.
If your sales brochure or marketing literature does not reach the right person then there is little point in sending it as it may go straight into the bin or the recycling! This is a waste of time and money and means that a lot of marketing effort will generate little response.
The specific person that your marketing literature needs to reach often varies from education establishment to education establishment. Sometimes the head teacher may be the financial decision maker, or it may be the bursar or procurement officer.
This means a lot of research needs to be put into who is the correct person to target at each establishment, including getting hold of their name and job title so your marketing material can be personalised and will go straight to their desk.
If you are a busy company then you may not have time to research into the right contacts at the schools and colleges you want to reach. This is where an education contacts database can help you identify the right people quickly and simply.
You can use the services of a company who collates databases of contacts and even sends out your marketing material to them. This takes away the hassle of having to draw together a contacts list and spend time mailing out your catalogue and marketing material.
Databases of education contacts are particularly useful because getting your material to the right person at large institutions can be very difficult. These contacts databases will ensure you get a better response to your marketing campaign and gain some new clients.
Education contact databases are regularly updated too, meaning that even if you space out your campaigns and staff at your target establishment change over time, you will still be reaching the right person.
contacts can also be drilled down into specific segments and categories according to the people you want to reach. This means you can narrow the resource into specific demogr.