What It Takes to Create an Award-Winning Business
Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that we were nominated for a 2016 Business Excellence award.
Once I got past my shock and disbelief that they must have the wrong Susan… it began to sink in that someone out there thought we were worthy enough of this nomination. Wow, what an honour!
Part of the nomination process consisted of a 30-minute interview in front of a 3-judge panel. Imagine being forced to actually brag about yourself for a half an hour! Talk about squirming in my seat!
Fast forward to last week where the awards ceremony took place. Much to my relief, our category was up first so I could relax the rest of the evening.
To be honest, I wasn’t all that anxious – I knew the odds of winning was only 1 in 7 so I waited patiently for the winner’s name to be announced, not at all expecting it to be us.
But it was! We were declared the winner!
Shock and disbelief once again came over me as I took a moment to grasp what just happened. Walking to the stage was quite the blur but I managed to do it without tripping up the stairs to get our award.
In the aftermath of winning this wonderful recognition, I reflected some more about that judge’s interview and how they deemed us the winner from the other worthy nominees in our category.
With that in mind, I wanted to share some of the attributes I feel helped us win this prestigious award. Without further ado, here’s what it took for me to create an award-winning business:
1) Be Passionate About What You Do
We are not the first business I’ve created; there’s been plenty others ranging from creating craft pieces to faux finish painting. But no matter what I did, I was very passionate about it.
Don’t waste your time trying to run a business just to make money. You’re going to tire of it very quickly and it will be harder to make sales.
But when you’re passionate about what you do, others will immediately see that and will be drawn to you like a magnet.
2) Love Working With the People You Serve and Offer Exceptional Customer Service
One of the truest joys I receive is the knowing how much we are able to help a new business owner get their online presence up and running. Being a part of their joy at seeing their dream materialize into something tangible gives me just as much joy.
If you avoid answering the phone or responding to emails because you dread having to talk to a client, then you need to adjust your marketing so you attract the right people to work with.
If you don’t love who you’re working with, then it’s hard to establish a successful business that needs to cater to your clients by making customer service a #1 priority. And that means answering the phone, responding to emails in a prompt manner, and treating every person as if they were your only client. And when you’re attracting your perfect ideal client, then this should be easy to do.
Make your business about them, not you. Just remember, if you had no clients, then you’d have no business.
3) Know Your Stuff
Before even thinking about starting a web development/digital marketing business, I ensured I got the education I needed first. I attended the Vancouver Film School in their Multi-Media program and then later earned a Bachelor of Business Administration degree with a concentration in Computer Information Systems (with an A+ GPA).
Not to mention the countless online courses I’ve taken over the years to ensure my skills are kept up-to-date with this ever changing industry.
Sadly, I see a lot of entrepreneurs wanting to start a business with not a lot of skills or experience under their belt and then they wonder why they’re struggling.
Reading a book or taking one on-line course is probably not enough to reach award-winning status. But if you’re passionate about building a successful business, you’ll find a way to ensure you become as qualified as needed.
4) Be Committed
Is working 15 hour days, 6-7 days a week committed enough? Yep, that’s what Daniel and I do every week. We have to in order to fulfil points 2 and 3 above.
It takes a lot of time and effort to ensure your clients are taken care of properly. You also need a “do whatever it takes” level of commitment.
You might not need to work such long hours as us and trust me, we’re continually working towards lessening that kind of volume but until then, we are willing to do whatever it takes to ensure our business is successful. Are you?
5) Be Consistent
Consistency shows up in many forms when running a successful business. For me, it’s being consistent with my message, my brand, my Social Media presence, my newsletters, my team management, and the level of quality we bring to our clients.
Do I miss sometimes? Absolutely. But being consistent in these areas are very important to me, and I do what needs to be done in order to show up the best I can for my team and our clients.
Without consistency, it’s hard to create brand ambassadors (such as the ones who nominate you for an award), loyal team members, and a steady flow of clients.
Whatever you have decided to commit to, be consistent at it and you’ll be amazed at how things start to flow your way.
6) Surround Yourself With a Dedicated and Knowledgeable Team
I started off as a one-woman show. Because of my educational background, I was able to do the design, build and marketing of a website quite easily. I’m what you would call a “generalist”, someone who knows a lot of about a lot of things and is a specialist in a few areas.
But my one-woman show was not going to create a successful business. Especially in this technologically-driven industry. It quickly became apparent my skillset was only going to get me so far.
So my first hire was someone who could offset my biggest weakness. Warren was a student at UFV and applied for my part time programmer position. He was a perfect complement to our company and the moment he came on board, I was relieved of having to do all the site builds myself. I could then take that time and focus on building the business instead.
It’s tough to try and do everything yourself when it comes to running a business. Sure, there are expenses involved in hiring but if you hire smart, keep an eye on your bottom line, and know when to let go of those that aren’t serving you best, your business will escalate far quicker than if you try to struggle with everything yourself.